Online marketing is an excellent way to promote your dental or orthodontic practice. However, it only works if you’re leveraging your platforms properly. Keep reading to better understand how it works!
What Does SEO Mean?
Search Engine Optimization (SEO) is a way to help people who are looking for your business to find it. The goal is to tailor your website and other social media advertising platforms to match what people are searching for.
When a potential patient is typing in common keywords to find a particular service, your website should contain those keywords. SEO will use marketing analysis and analytics to determine what those keywords are. This is Search Engine Optimization.
Unique and Organic Content
A very powerful SEO tool is original and organic content. Most dentists and orthodontics don’t take the time to create and maintain a blog for their business websites, and they’re missing a great opportunity to build and sustain their SEO.
A strong social media presence can also be a powerful way to build your SEO. Using Facebook and Twitter, as well as other social media platforms, is a way to advertise your practice in the light that you want to be seen, therefore driving them to your website where they will be more likely to request your services.
Check out this infographic to better understand exactly what an SEO is, and is not.
If you’re looking to improve the traffic into your dental or orthodontic practice, give us a call today! ClearEdge Innovation specializes in online marketing, and we’re unique in producing tailor-made organic and original content for our clients. We can set you on a path to bring in more business, and more easily retain the business you already have.