If you’re marketing your dental or orthodontic practice online, you know that a big part of your success depends on the quality of your content. Why is this?
The best marketing creates engagement among followers and potential new patients. This means that they’re clicking on your stuff, they’re thinking about your practice, and they’re reminded to call and schedule.
When establishing a content strategy for your practice, it’s important to avoid duplicate content – not only does it harm your online presence, it’s also less likely to create the engagement you want. At ClearEdge, we do things differently than other online marketing companies – we always create unique, customized content that reflects your individual brand to market your practice online.
Duplicate Content – A Trap for Your Dental Practice
What is duplicate content, and why is it bad? How can you avoid it? Duplicate content means that the exact words that are on your webpage or social media posts, are also used on other websites and social media posts. In short, Google doesn’t like this. The Google algorithm rewards unique, organic content. If you have duplicate content on your website, it actually harms your search rankings and can downgrade your website.
Many of the top dental online marketing companies routinely use duplicate content across numerous clients. Even top dental and orthodontic offices that are actively marketing online have content that has been reused on multiple websites. Many dental practices investing in online marketing are not aware that their content is generic and recycled.
Keep reading to find out how ClearEdge is different and avoids this common trap.
How to Avoid Duplicate Content
One of the best ways to avoid duplicate content when marketing your dental practice online is to be aware of the practice. If you’re interviewing agencies to run your online marketing, ask to see some of their work with other clients. You can test if they are using duplicate content by googling a paragraph of a blog post, a section of the website, or a social media post. If the same wording shows up on other dentists’ pages, you know it’s generic duplicate content. And you don’t want it harming your brand!
Another practice to avoid is using the exact words and phrases from company websites that you’re promoting on your own website or social media. It’s very common and a best practice for dentists to list companies or products they work with to give patients information on their services. Resist the temptation to copy and paste exact paragraphs and sentences from the main company website. This is considered duplicate content and can harm your search rankings.
Instead, it’s much better to describe these products and services in your own words. Focus less on what the product does and its features and benefits, and focus primarily on how it will make your patients feel when they’re using it in your office.
With ClearEdge – It’s ALL Customized Content for Your Dental Practice
Unlike most dental online marketing companies, at ClearEdge we believe in creating customized content for all our clients. We go a step further and work to ensure that all of the content we produce reflects the personality and brand of your dental practice.
How do we do this? We’ve developed systems to get information from you in an efficient process, and turn it into a unique, customized content strategy to market your dental practice brand online.
Not only does this avoid the duplicate content issues that can harm your online marketing efforts, customized content draws more engagement from your followers and potential new patients. The higher level of engagement you have, the more likely your online marketing efforts will result in new patients and growth to your practice.
Contact ClearEdge today to find out more about how we can create customized content to help you market your dental practice online!