It seems that everything is done on the internet these days, from booking airline tickets to everyday grocery shopping! More importantly, it’s where people go to find information. And that includes information about services- doctors, dentists, and just about anything else a potential consumer can think of.
If you’re not promoting your business online, whatever that business may be, you’re falling behind. You’re missing out on tons of potential business, and you’re not making as much money as you could be.
Online Marketing for Doctors and Dentists
You went to medical school in order to help people live better lives, and to ensure that you could lead a fiscally sound life yourself. You didn’t go to school to learn business and marketing, so it may feel strange to try and “sell” yourself online, especially if you’re in the helping profession. You’re a doctor, not a marketing executive.
That’s what we do! ClearEdge Innovation was started with the intention of helping doctors and dentists to thrive in their industry, without having to deal with tedious online marketing hassles.
We know how to make online marketing work for you so that you don’t have to. Facebook, Twitter, Google+ and various other social media sites are where people get their information these days (for better or worse), and it’s imperative that your business has an online presence that’s consistent and current.
How does it Work?
Utilizing social media platforms such as Facebook and Twitter allows you to stay connected to your patient base. Posting things on these sites keep you and your practice at the forefront of your patients minds, and this will drive them to continuously refer you to their family and friends.
You want your posts to be engaging, fun, and relevant to your specific area of practice. For example, if you’re trying to increase your Invisalign business, you want to post things that that are Invisalign related. If your patient base resides in the city, you want your posts to be city related. If you have a strong community focus within your practice, you want to post community messages and information that will attract and engage your patients.
It’s important for this reason to know about your patient base, and what matters to them. This is where ClearEdge can help. We understand the importance of relevance when developing a reputation on social platforms, and we have the focus and the drive to keep you and your practice current, engaging, and present online.
Does it Really Work?
The answer is yes-social media marketing really does work. It is a fairly new but very powerful for driving business your way.
The trick is to use organic, fresh content that’s specifically tailored to your practice and its goals. People get bored easily, and when perusing social media sites they tend to keep scrolling until something catches their eye. You want your online presence to be relevant and attractive to your potential patients.
ClearEdge Innovation can help you tailor a marketing plan that is sure to attract the patients that you’re looking for-and to make it easy for your potential patients to find you!
We create original, specific and current content for each of our clients. Every single practice is different, and we aim to showcase each of those practices in a way that makes them stand out from all the rest.
Work With Us!
If you have a medical or dental practice that needs to form or strengthen its online presence, give us a call today! We will work tirelessly to get your business the publicity it deserves (and needs!) in order to thrive. We will help you create and maintain an online presence for you so that you can focus on what you do best-taking care of patients.