Video content is more popular than ever across industries, YouTube is a mainstay of the modern world for just about everything! What does this mean for your dental practice? How can you leverage this emerging medium to market your dental or orthodontic practice online?
Keep reading to find out more!
Here are 2 great ideas for marketing your practice with easy-to-make videos. Make sure you have a YouTube channel to post these videos on. You’ll want to post your videos regularly on all your social media platforms, and you can write blogs around them.
Patient Video Testimonials for Your Dental Practice
Creating a patient video testimonial library is one of the best ways to market your practice with unique, customized, and relatable content. There’s nothing more powerful for a prospective patient researching your practice than to see a video of a happy patient gushing about their experience in your dental practice. Written reviews can be fabricated, but video directly from a patient is genuine and trustworthy.
The great news is you don’t need to be a seasoned videographer to create great patient video testimonials – you can do it right on your smartphone! In fact, a candid, unscripted video often carries more weight than a perfectly scripted testimonial.
Target patients who’ve had procedures that you want to promote in your practice. It’s a good idea to ask them for the testimonial on their appointment before the one where you want to take the video. Often patients will want to prepare their look to be on video and plan clothes or hairstyles. They’re more willing to help when they can feel comfortable. For a patient finishing orthodontic treatment, their de-banding appointment or 1st retainer check can be a good time for this. For patients finishing a big restorative or cosmetic dentistry case, their final follow up or post-op can be a great time for this.
Have 3-4 questions ready to ask the patient, and plan an extra 15-20 minutes of their appointment to capture the video. The more you do these, the more proficient you’ll get! Also, remember you may have to ask a lot of patients before you find one who’s willing – be persistent, the only way to get a great testimonial video is to keep asking!
Dental Procedure Videos
Another fun idea to leverage video in your dental practice marketing strategy is to take video of an interesting procedure in your office. A GoPro type of active camera can be great for this. Procedure videos are increasingly popular on YouTube across a wide range of medical specialties.
If you’re an orthodontist, it might be interesting for patients to see a Propel treatment, a TAD placement, braces banding or de-banding, or even showing how easy an iTero scan is.
For a general dentist or other specialist, patients may be interested in seeing part of an implant surgery or restoration, a root canal, a Cerac crown procedure, or a Solea no-drill no-numbing filling. Think of the procedures you most want to promote in your practice, and focus on filming video for those.
Where to Post Your Dental Videos
Once you have your video content, what’s the best thing to do with it to market your dental practice? Definitely set up a YouTube channel where you can post new videos, and create a library of all your videos. Make sure to have links to your YouTube channel on your website and other social media pages.
Also, actively promote your videos on your social media platforms. You can post these videos to your followers more than once, as each post doesn’t make it to everyone who follows your page. Because these videos are some of your best, customized content, these are good videos to leverage a paid post boost on Facebook to reach a wider audience and increase your Facebook following.
We have trainings available to help you learn these video strategies, as well as professional video production available. Contact ClearEdge today to learn more about how we can customize a video marketing program for you!